So we are about to enter the late spring show/conference
season and there are three that I have marked on my calendar for importance and
impact. Events are crucial for
networking and education, and if you are in the business, you need to make sure
you are keeping up. Coming up on the 29th
of this month is the 28th Annual Mid-Atlantic Glass Expo in
Maryland. This event is always packed
with the many from the region and rarely disappoints. Then 2 days later is one that I simply cannot
wait to experience. I am getting to
attend the iconic Garibaldi Glass Day on May 1st. Being a glass geek, I love to see and learn
new things. What Garibaldi Glass does
every year is simply brilliant, laying themselves out there to educate the
industry and bringing so many stakeholders under one roof. Being there in person has me excited beyond
belief. The final event on the schedule
is the annual AIA Expo, this year in Atlanta.
While I pick on our industries over the top obsession for architects and
their approval (we are like that needy child, desperate to catch the attention
of the distracted parent when it comes to our need for love from architects)
there is value to this show, because of the networking and new products usually
on display.
In the end, making shows or conferences a part of your
yearly marketing budget is a must, and that budget absolutely must include
GlassBuild America, as if you are not attending/participating in that show you
are truly doing yourself and your business a disservice. Obviously I’ll have a lot more to say on that
event as we get closer, but it does boggle my mind when people skip it and then
wonder why their competitors are gaining or passing them.
Elsewhere…
-- Heads up with your e-mail folks. A very nasty and tricky virus is out there. Basically you will get an e-mail from a
recognizable friend of yours. It will
start off as “Hi, how are you and then ask, “have you seen this” and leave a
link. And that’s it. That link is a virus to add to your
computer. And this virus is so tricky
that you truly think it’s from a friend.
In addition another version has a link telling you to review “an
invoice” and that too is bad. Needless
to say you have to be on guard with every e-mail now a days. If it looks wrong or different it probably is…
-- Tremendous issue of Glass Magazine is out now, and once
again the great team led by Katy Devlin knocked it out of the park. And as I do each month, time to give props to
the best ad of the issue and this one was a no brainer. The new ad from General Glass International
(GGI) was spectacular. Just stopped me
in my tracks. That is what you want from
a magazine ad that is for sure. Congrats
to all involved on that one.
-- Also congratulations to Rick Hamlin of Cupples on his new
post as President. Rick is a fantastic
person and a true gentleman. Rick for
the last few years has moderated the Glazing Executive Forum’s popular “State
of the Industry” panel with great care and style. So happy that he’s continuing to be
recognized for his talents.
-- Last this week, book review… I just finished “Marissa Mayer
and the Fight to Save Yahoo!” by Nicolas Carlson. It was solid, not quite as good as the last
few books I have read, but if you want to get a feel for the way billion dollar
companies make decisions, most of them bad, then you’ll want to read this. There’s also great inside insight on the
configuration of Boards and volatile shareholders and that insight is pretty
enlightening.
LINKS of the WEEK
Divorce papers delivered via Facebook?
Brilliant work by Burger King here. Smart!
Watch the Iced Tea usage, it could be very bad for you.
VIDEO of the WEEK
Could this be real?
Dog and Child in opposite positions.
And these dash cams are really big in certain parts of the world.
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