The whole "build green" thing hit even bigger last week as Sports Illustrated had a big center of the magazine feature on Global Warming and its effect on sports. Also inside were details on a possible design of a totally “green” stadium or arena, as designed by national architectural firm SmithGroup. LEED and USGBC also got mentions. Why is this big? Because people who associated global warming with just Al Gore now are getting even more detail in a mainstream sports magazine… probably the LAST place they would expect to see it. And as for green building, getting publicity in a magazine like SI is off the charts. I would guess that more developers will be reached because they read SI then if they read an industry magazine. And those same developers who probably skip over the “green” stories in the Journal or Newsweek, probably will be apt to read this one. There’s no question that “green” is the hottest thing around right now…
Elsewhere this week…
* No mention of NFRC in this post. I am planning on a separate post to explain some of what’s going on and to break down the issues. Plus my readership has been at an all time high over the last several weeks and while I know some check this blog for info on NFRC, I know of others that will delete me from their favorites if I don’t at least mellow some….
* I saw that Fred Wallin is retiring from AFG. Good luck and health Fred, hope the road ahead is smooth sailing for you. In the meantime, Fred will be replaced by Serge Martin, who comes across to the US from Belgium. Boy AFG is surely being more global that’s for sure. I wonder if Serge’s first duty will be carrying out the change of names from AFG to AGC NA? Remember that’s gonna be their new moniker… In anycase as long as Serge knows that no one needs marketing, he’ll be OK…
* Great news on two fronts this week as the Pittsburgh Penguins struck a deal to stay in Pittsburgh. Being a lifetime Pens fan, I am thrilled. Plus the other part is it leaves the Communist Chinese glass and aluminum supplied Arena in KC empty still. Wouldn’t that be justice if no one ever moved there? You know the karma of blowing off United States suppliers for 300K on an 11 million dollar project may be enough to make the folks in that city miserable. We/I can only hope. But I know in reality with KC offering free rent and other concessions its just a matter of time before someone moves there- which makes sense… and it applies to us to as with the Chinese offering glass and aluminum for basically nothing its just a matter of time before more and more people use them.
* I got several e-mails on my China take during the BEC wrap up and I will be doing more on that too. Again same applies on China as it does NFRC, I gotta keep mixing it up.
* Got an e-mail asking me what was the most bizarre architectural rejection I have ever had. The person who wrote me (who asked to remain anonymous) told me that last week an Architect rejected his sample because the label spelled “Pilkington” wrong. He was told if his company can’t spell on a label, then they probably don’t pay attention to details elsewhere. Wow. Not sure I can top that, but maybe you can- feel free to send me (e-mail: maxbcat@aol.com) , and I won’t print your name, your most bizarre reject ever. Or you can post them anonymously in the comment section too. (but knowing how cyber shy this industry is, I am not expecting that)
* Lastly its MARCH MADNESS… so that said- some predictions… my first round upset lock is Long Beach State to beat Tennessee. Sorry Rocky Top fans. I like a final four of North Carolina, Texas A&M, UCLA, and Florida. And after much debate, and because my articles in USGlass are edited by a certain Tar Heel fan…. I must take North Carolina to win it…. Otherwise my column in USGlass may be as brutal to read as this blog!
This weeks video in honor of March Madness comes from the University of Louisville… and yes they could be a darkhorse in this tourney as they play in “Lex Vegas” for their first 2 games. Anyway, a gruesome fall by one of their players, but he was amazingly OK…
4 comments:
This probably has less visibility than SI, but "Days of our Lives" is getting into the green act too.
http://www.usatoday.com/life/television/news/2007-03-14-days-of-our-lives_N.htm
Wow- Thanks Arlene... its surely another audience that will be reached!
Here is the entire text of the piece in case you can't/or are too lazy to link:
LOS ANGELES (AP) — Days of Our Lives is going green.
The NBC daytime serial will feature a wedding with "earth-friendly elements" in a story line that is to begin this month and end in May with the marriage of Samantha "Sami" Brady (Alison Sweeney) and Lucas Roberts (Bryan Dattilo).
Ken Corday, the show's executive producer, said last month's Academy Award for the global-warming documentary An Inconvenient Truth may be an indication of "where the world is headed and how urgently we need to address the current environmental crisis."
It's important for the soap opera to "fall in step in helping to raise the viewers' consciousness of certain environmental problems and solutions," Corday said in a statement Tuesday.
The fictional nuptials will include pesticide-free flowers and biodegradable favors. Among those involved in the ceremony are a wedding website and restaurant owner Ben Ford, an organic chef and son of Harrison Ford.
Oh and the best Architect rejection we ever got was....drum roll.....
"um ya, the color is too clean too perfect, we are looking for something more muddy"
huh
Oh and as for Al Gore, good move getting Cameron Diez to speak for them, most probably don't know what she's saying but they will buy it.
:)
Green Green Green baby!
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