Each week as this adventure in our world continues I reach
out to many people in our industry to check in.
My main priority is making sure everyone is healthy and safe but also
it’s nice to get insight and inspiration along the way. This week, one of my contacts provided some
thoughts that really connected with me.
I was talking with the brilliant Lindsey Rowe-Parker of Rowe
Fenestration. Lindsey has an incredible
and vast skill set so she brings some additional perspectives to our piece of
the world that others do not. Lindsey
and I were talking positively about when we see the other side of this crisis
and what happens then. She stopped me
when I was going too far into the future and noted that now is really the time
to be strategic planning and have that next step(s) laid out vs. waiting for
“the time to come” sort of thing. And
you know what? She’s right. Yes, we all have to be mindful of what is
going on now, but if we are not constantly in motion with plans for the future
we are missing out. Eventually things
are going to break here- do you want to be chasing that curve or on top of it?
I think the message in all of this is that strategic
planning- which in my case means marketing and communications- needs to be
something you are working on now and ready to release and execute fully as we
see the eventual openings take place.
Now we just have to get to that point of those openings right? Anyway that’s my mini-sermon for the week…
and thanks to Lindsey for getting me fired up about being strategically
proactive!
Elsewhere…
-- One my favorite contests each year is the Vanceva World of
Color Awards from Eastman. Love the
buildings that get nominated and the use of laminated glass is jaw dropping and
awesome. Here is the link to participate
this year and I already have some favorites… get your votes in and we’ll see
who wins it!
-- An update on 2022 and the potential of it being “The Year of
Glass” was released and the effort received a nice endorsement from UNESCO,
which is the science arm of the UN. This
is a big and exciting step. Decision
coming this June! To show your interest- go HERE and add yourself to the interested parties. In tough times like this it’s the hope of the
future that can keep us all going!
-- If you are an NGA Member (and right now being a MEMBER is
crucial to stay ahead of the issues out there) there’s another Thirsty Thursday
Webinar this coming week. The topic this
week is wire glass and where in the world it actually plays. Why not expand that knowledge base and jump
in and join it? Learn more HERE and join
NGA if you have not yet done so.
-- Good read here on how this current crisis is changing
design. And I am telling you for the 1000th time (with many more to
come) that glass is going to be a player in the new world. A big one.
-- Last this week… just
a nod to all of the glaziers and glass shops that have quickly mobilized and
are installing sneeze/cough guards in retail establishments. Those stores (pharmacy and markets among
others) need to stay open but the folks there need to have that safety. Our product, thanks to great companies who
quickly sprung into action, are supplying and installing those must needed
barriers. To all of you doing it- thank
you and keep up the good work!! And a
special H/T to my friend AJ Carr of Glass Contractors of KY who I know has been
burning the midnight oil to get it done!
LINKS of the WEEK
The evolution of the “Happy Meal” continues and I think its
time…
All about a baby name here in a head spinning story
How can you have this many board games? I mean how???
BONUS Link
PROJECT of the WEEK
AJAY Glass is one of the nations biggest glaziers and a
family owned business that I have had the honor of knowing pretty much my
entire professional life. Class and
excellent people. They are wrapping up
this very important medical center in Rochester, NY right now and it’s looking
fantastic. Not sure who supplied the
glass on this one but looks like my friends from AJAY knocked it out of the
park glazing wise. Nice work team!
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