As many in our industry gathered in Orlando for the AIA show
my thoughts wandered over to a subject that I have covered a few times here-
the seemingly age old question of how to attract more people to our
industry. It frustrates me to no end
that young people would rather have a dead end job in a gigantic company than
an opportunity to learn and grow in an industry that would truly embrace
them. Evidently we are not alone in
dealing with this issue as the US Chamber of Commerce is touring the country
and having “listening” sessions with different business leaders to get ideas on
how to make skilled trades and the less popular industry segments one that can
attract the work force they need to survive and thrive. Ideas that have come from some of these sessions
include promotional campaigns from an industry standpoint and public
demonstrations (at malls and other busy retail areas) of what the industries
are about. So two things to consider
here… 1- We as an industry need to come together and build a campaign to
promote ourselves and all the good that we do.
Hopefully the talks with NGA and GANA lead to an agreement because one
strong voice there would surely help. 2-
Other industries are stepping up, so not only will we be competing with the
“sexy” businesses but also other trades similar to ours. I will be curious what the US Chamber reports
back when their tour is done and if anything of relevance comes out I’ll surely
break it out here. In the meantime, we
need to consider the situation and be prepared to do what we can to attract the
next generation of people to us.
Elsewhere….
-- The AIA show… I’ll have some more thoughts on next post as
with when I am writing this I have not gotten a lot of feedback in yet. It looked busy and loud (Guardian did a great periscope of a presentation but the music from a booth nearby was blaring) I will note it is always interesting to see
which glass and glazing companies exhibit there. Some make sense and quite frankly some do
not. But the dogged desire to get to see
a real, live, breathing, architect in the flesh for 12 seconds can be pretty
tough to pass up….ha ha.
-- The latest Glass Magazine review…this is the issue that has
the guide to specifications that I mentioned last week. That is outstanding. Some other pieces to surely read. Good reminder/best practices article from
Marco Terry on “Seven Tricks to Improve Cash Flow.” I am a fan of Pete de Gorter and he has a
very level headed look at steps to take when buying equipment. I think that is very relevant since it feels like everyone in the industry right now is looking or buying some sort of equipment. And as always whenever Joe Schiavone of CRL
writes, I’m reading it- this issue he broke down the Florida Building Code and
Impact products. So there’s all of that
and much more… check it out!
-- Best ad of the month was a tough one… but I am going with
Sage Glass as I thought they took an interesting approach with their ad. Usually the dynamic guys focus on the product
and what it does, but this ad was about the installation. Different focus and it made me stop and
read. Kudos to the gang there!
-- Last this week…. The news that ESPN was letting go more than
100 people was all over social media during the week. There were many theories on ESPN making major
cuts but the biggest one that people rarely mentioned was that network got too
fat. Too many people, too many ventures,
the focus was all over the place. We see
it in our industry all the time, when times are good people sometime expand for
expansion sake and not with a plan. We
should always be challenging everything we do and if we diversify its with a
plan and approach in mind. I think
that’s where ESPN lost its way and quite frankly they may still have more
cutting to go…
LINKS of the WEEK
Searching for a hermit.
Seriously. They exist I guess.
Nice story- hopefully this young man continues to prove the doubters wrong!
Fun one- mascot comes through in the clutch!
VIDEO of the WEEK
One in a million sort of shot here… puck goes through the slight
opening in the glass!