This past week I found myself in a discussion on the value of the “green” movement. A few years ago, slapping the word “green” into your materials gave off the impression to the then unknowing masses that your company had the golden key to success. But as time progressed and more people became aware, the whole notion of “greenwashing” (yes it has a name) became out of style, distasteful, and those who did it were somewhat ostracized. So now there’s not as much outward pushing of green because people are more aware and intelligent about it, but has the lack of promotion hurt the cause? I say yes and no. Yes from the standpoint that the more light you can shine on a subject the better coverage it can get and more knowledge added to it. No because more and more people are grasping the idea that energy efficiency, truly created by better buildings with better materials, is doing your part… your green duty as it is, and at the end of the day doing the deed is better than just talking about it. Bottom line to this whole discussion is we as an industry still have to keep pushing the pedal to the floor in creating and advancing our technology as it relates to green or energy, or sustainability or any other heading you want to throw it under.
Elsewhere
-- Want to know something that is not probably green these days? The color of the grass in parts of the drought riddled states in the south and southwest. I swear looking at the national map on day last week and it looked like there was a dome covering the state of Texas not allowing a rain system in. Mother Nature continues to be cruel and this historic drought continues.
-- With all of the talk in DC about the debt limits and budgets, how come no one gets upset that the bogus chase and trial of Lance Armstrong, professional bike rider, will cost our government more than 100 million dollars. How is that sane?
-- An interesting top 10 this week from CNBC… The Top 10 Cities LEAST effected by the housing crisis. The survey notes that declining home values has touched every city but these 10 have weathered the storm best. If your city is on here, congratulations as I bet when the list of “most” affected cities comes out mine will be on that list. Here goes:
10. Greenville, SC (Awesome place by the way)
9. Knoxville, TN
8. Durham, NC
7. Rochester, NY (shocking to me actually)
6. Pittsburgh, PA
5. Yakima, WA
4. Little Rock, AR
3. Tulsa, OK
2. Oklahoma City, OK
1. Fayetteville, NC
-- I mentioned books last week while propping Bill Evans wonderful recent post, and here’s one if you are looking for a quick, breezy read on the greatness of a company and marketing plan. First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon is the story of Gatorade and how it was developed but more interestingly how its marketing evolved. At only 280 pages you can finish it quick, or in Scott Surma time, one treadmill session.
-- Last up this week… a great site to get around the whole automated operator systems that many mega-sized companies have in place. Click HERE and the site will show you the tips to follow to be able to talk to a real live human being! Imagine that. And no worries, I have no plans of adding an automated phone system here at From the Fabricator Blogging Inc. or at my next venture... coming soon....
LINKS of the WEEK
-- Could be some of the dumbest humans ever? Breaking in while leaving the baby in the car. Yeesh.
-- A very interesting read on former Dallas Cowboy Michael Irvin, his life and his attitude changes. Excellent stuff.
This story is from 2009 but is too amazing to not link here. Burglar breaks in and gets used as a sex slave after his plans go awry. Head scratcher….
VIDEO of the WEEK
Crummy week for video submissions… best of the best… video of an 18 foot, 2,000 pound gigantic crocodile in Australia… what a beast!
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