Different than normal post this week… Just talking one subject- books….
Over the holidays I read one of the best books ever. The book was an extreme look inside the world
of public relations at the highest level, where the media spotlight seems to be
on 24/7. The title of this amazing read
is “What Did Jesus Drive: Crisis PR in Cars, Computers, and Christianity” by
Jason Vines. The majority of this book
is how Vines, the PR lead for Ford and Chrysler (among others) handled major
public relations issues with his companies, the strategies and thoughts behind
the decisions. Plus there's some great background on the most successful marketing plays ever pulled off in the auto industry as well. The best part of this
book was the style of writing, it was written like you were having dinner with
the author and he’s just telling your stories about his days in the trenches,
and leaving it all in there, no “political correctness” scrubbing- the whole
story in a conversational manner. So
what does this have to do with the glass business? Basically the immediate thought is we are
pretty fortunate as an industry that for the most part our PR crises do not go
mainstream and if they do they surely peter out quickly. In addition it gave me perspective on how to
handle events if they came up. Overall it’s just a great business read on the
inner workings of the car, computer, and bible industry. Yes a portion of the book is dedicated to a
company with the task of reprinting the bible and that was pretty fascinating
to me. I never expected that industry to
have any issues that is for sure! Those
of you who know me and have been reading this blog since 2005, know that my
favorite all time business book was “The Disney War” by James B. Stewart. I have to say that this one may knock that
one from the top.
Next up on the list is “Marissa Mayer and the Fight to Save
Yahoo!” by Nicholas Carlson. Should be
interesting to read especially right after the Vines book.
That’s it for this post, I apologize for no links or video
of the week. We’ll be back to normal (or
whatever “normal” is for me) next week!
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