Sunday, October 30, 2011

How do you say it?

This week I decided to start with something light. After the last few weeks of negativity, surely time for something different. So here it is. Last week I was watching the West Virginia-Syracuse football game. The announcers kept pronouncing “Syracuse” two different ways. One guy called it “SaRAH-Cuse” while the other was calling it “SEAR-a-Cuse”- slightly different but noticeable and annoying. Honestly I don’t know much about that town other than John Dwyer of Syracuse Glass is the Mayor there- so not sure what the right pronunciation is. But this did make me think of our industry and it the two most commonly mispronounced company names.

Example 1 is Viracon. Most people say (a)“V-EYE-ra-cahn.” But you still have many that call it (b)“Vear-ah-cahn”- So which one is right? I believe it’s (a).

Example 2 is tougher- its 50/50 out there. Tubelite. Is it (a) “Toob-light” or is it (b) “Toob-ah-light” – I also lean to (a) here but I am not as sure as the Viracon example.

Anyway these are major issues that I will get to the bottom of and report back if I ever find out!


-- Cover of Time Magazine this week was “The China Bubble” and it had some OK reading in it. The story inside was basically talking about how the success or failure in China will have a massive effect on the world. The scariest comment was the theme that China’s growth came “on an economy built on real estate mania and easy money… sound familiar?”

-- Ironically though, the month of October somehow was the best month on the stock market here in the U.S. since 1974. The analysts were calling it “Rock-tober”- so how come it didn’t feel that good to me? Best since 74? Really shouldn’t the mood and attitudes be better?

-- Book of the week- If you want a seriously non politically correct easy read, then check out Adam Carolla’s book “In Fifty Years We’ll All Be Chicks” Fun read, great pop culture but he is nowhere near politically correct on anything- gender, race, creed- nothing.

-- Congrats to my friends in St. Louis (mostly the Solutia troop) on the Cardinal win. What a wild series!

-- Massive snow in the Northeast this weekend. My gosh, Mother Nature is not happy with that region… earthquakes, floods and October blizzards… yikes.

-- Normally this would go in the links, but I had to include here because it’s about a guy who made more than $300,000 playing fantasy baseball last year! The football version of this guy I believe is Scott Surma.

-- Last this week, we’re headed into my favorite personal stretch of the year. Personal, surely not business! Though I am looking forward to my first non-news cycle Turkey Day in a few years! Starting with Halloween, to my birthday, to Thanksgiving, to the Chanukah/Christmas combo and finishing with New Years… it’s an awesome stretch. And while there’s ton of pressure and frustration out there, it’s this stretch that gives you pause and fills you with hope that things can be on the right track. So I say bring it on!

LINKS of the WEEK:

-- I know many in the industry fly through the airport at Kansas City. This week it had a power outage. Has to be the worst airport to be stranded at because of its layout and lack of amenities.

-- A real life hit taken out on an Ex… yep not going to work.

The group predicting the end of the world has scrubbed that prediction… we can all rest easy now.

VIDEO of the WEEK:

Sorry, no video this week- my brother did of course send me one, and it was great but I am having connectivity issues. This will return next week.

5 comments: said...

HI Max, I am not sure about Tubelite but I am about Viracon.

The name came for a slogan, Controlled environment thru glass, which is what they were selling, i.e. tempered, laminated and IG back then.

It is Viracon with emphasis on the I. I will be surprised if you don't hear from one of the McCann boys on this. Take care and hope all is well.

Mike Gainey

mktmania said...


You are correct on Viracon, with the emphasis on the "EYE". One of my pet peeves is hearing someone who I've done business with for years call it "Vear-ah-cahn" after I've correctly pronounced it to them numerous times :-)

Thanks Max!

Matt Rumbaugh said...

When I was in Syracuse, I was told it was "SEAR-a-cuse" by reliable sources. I had been a "SARAH-cuse" guy before that, but quickly changed my tune.

Rich Porayko said...

V-i-trum or V-ee-trum?

No 'read on' link this week?

Gillie said...

The people that I knew that worked at Tubelite pronounced it Tube-Lite. Drives me crazy when I hear Tuba-Lite. I love the Adam Carolla book. Another good one is Why We Suck by Denis Leary